Note: when frustrated, fire off consumer emails to companies who tick you off. Go to http://www.hardees.com/ to see why (I find these alerts at http://www.onemillionmoms.com/).
Dear CKE (http://www.ckr.com/contact_investor.html?group=ir):
I am writing to let you know that my family will not be purchasing any further products from any of your companies as long as you continue to run sex-filled ads for FOOD (which, by the way, are ridiculous). Do you have kids? Do you think it is appropriate for a child to have to watch blatantly sexual commercials for a restaurant? I am not even sure how the two are related other than your company has just decided to sink to the lowest common denominator and place potential profits over good judgment. The good news is that in today's competitive marketplace, consumers with strong family values have a choice. There are millions of restaurants out there waiting for our business. Your continued disregard for your consumers' wishes (despite tens of thousands of requests) tells me that you do not need our dollars. I think that this excerpt from CNN Money pretty well sums up your leadership's view of us:
Carl's Jr.'s message to the PTC: The group needs to "get a life," said Andy Puzder, CEO of Carl's Jr., a subsidiary of CKE Restaurants (Research). "This isn't Janet Jackson -- there is no nipple in this. There is no nudity, there is no sex acts -- it's a beautiful model in a swimsuit washing a car." (How this statement was made with a straight face is beyond me. Mr. Puzder is clearly out of touch with reality, as evidenced by the rest of this excerpt).
Puzder says he has shown the ad to his three children, ages 12, 9 and 7, and they have shown no signs of being corrupted. (I am at a loss as to why on earth a grown adult man would subject his children to this trash voluntarily. For the record, if she had been naked (and let's be honest, there's not a lot left to the imagination in the actual commercial), this would be considered child endangerment and abuse).
"Maybe people are excited because it's Paris Hilton, but there are far worse things on television that these groups should be worried about," Puzder said. (One can opt out of TV shows and movies, commercials are a completely different animal and Mr. Puzder knows that).
As a result, I and countless others, will work to make sure that others like us (and rest assured, there are millions) don't give your companies one dime. I hope you will reconsider your marketing techniques in the future and consider all of your constituencies when deciding on a direction.